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Turning Point Launches Ketamine Harm Reduction Campaign

Turning Point is launching 'Know Your K' a national harm reduction campaign designed to give practical, non judgemental information to help people who use ketamine to stay safe.

Ketamine use is rising across the UK, especially among teenagers and young adults. At the same time, we’re seeing more people experiencing bladder and kidney damage, rapid tolerance, dependency, and mental health impacts.  

This campaign supports early intervention by helping people understand the risks, spot early warning signs, and seek help sooner.  

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What the campaign covers 

Rooted in Turning Point’s harm reduction approach, the campaign focuses on four core messages: 

1. Know the effects of ketamine 

Young people told us they want honest, accessible facts - free from scare tactics. Knowing how ketamine affects the body and mind, helps people make safer decisions.  

2. Set, setting, sitter 

Because ketamine affects judgement and awareness, planning ahead and staying with trusted friends reduces risk, especially avoiding using alone.  

3. Reducing harm 

We provide share clear, current information and reliable harm reduction advice to help keep people informed and safe.  

4. Bladder health and early intervention

Bladder injury is one of the fastest rising harms linked to ketamine use. Early symptoms including pain when urinating, increased urgency, and stomach cramps, should never be ignored. Seeking medical advice early can prevent long term issues.  

Created with frontline insight 

The campaign has been shaped by Turning Point’s clinical teams, harm reduction specialists, lived experience experts, and national YouGov data, which shows that young adults often underestimate risk and overestimate how common ketamine use is among their peers.  

This reinforces why honest, calm and factual information matters.  

View the campaign landing page: www.turning-point.co.uk/know-your-k

Ketamine Use & Harm Reduction: A Webinar for Frontline Healthcare Professionals

Alongside the public campaign, we’re hosting a national webinar designed for GPs, pharmacists, A&E clinicians, and other frontline professionals to help recognise when ketamine use may be causing harm and to encourage timely engagement with drug and alcohol services. 

The session will explore: 

  • Current patterns of ketamine use across the UK 
  • Early signs of bladder injury and other harms 
  • Practical harm reduction conversations 
  • Evidence-based advice for young people 
  • Q&A with our clinical and harm reduction specialists 

Watch the recording | Download the Key Takeaway Summary

How you can support the campaign next week 

To help us reach as many young adults and professionals as possible, we’re asking partners, staff, services and stakeholders to support in one simple way:

Download the toolkit to find out more and start sharing the social media posts.

The toolkit includes everything you need to share the Know Your K campaign - approved graphics, reels and captions for Instagram, TikTok and Facebook.

All assets are ready to use, accessible, and designed to keep the campaign consistent.

By sharing calm, factual, harm reduction information, we can help more young people recognise risks early, make safer choices, and access support before harms escalate.

Look out for the full Know Your K launch next week and thank you for helping us amplify this important message.

Campaign assets to download 

Please continue to use the campaign assets and if you have any questions or would like further resources or advice, please get in touch at [email protected].